| Ad Type | Desktop Billboard | Desktop Tablet / Rectangle | Tablet Leaderboard |
Smart Phone Standart Wide Banner |
Smarth Phone Rectangle |
Data point |
|---|---|---|---|---|---|---|
| Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point |
| Retina Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point |
| Expanded Size | N/A | N/A | N/A | N/A | 640x960 | Data point |
| Expanded Direction | None(Leave behind 970x90) | N/A | N/A | Up | N/A | Data point |
| Looping & Max. Length of Anim. | :15max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | Datapoint |
| Frames per Second | 18fps | 24fps | 24fps | 24fps | 24fps | Data point |
| Max Initial Load File Size(k) | 60k | 50k | 50k | 100k | 200k | Data point |
| Max Full Load File Size Flash/Rich Media (k) | 100k (1.2MB for video) | 100k (2.2MB for video) | 100k (2.2MB for video) | 60k | 60k | Data point |
| Max Expanded File Size | 60k | 60k | 60k | 60k | 60k | Data point |
| Max Expanded File Size: HQ, Double Density/Retina | N/A | N/A | N/A | 60k | 60k | Data point |
| Accepted formats | Panel: Layered PSDs built to size or fla's & swf's (both fla & swf needed together) Video: .mov or .avi (.mov preferred) | gif/.jpeg, .swf, rich media, html | .gif/.jpeg, . swf, rich media, html | GIF, JPG, Animating GIF, PNG | GIF, JPG, Animating GIF, PNG | Data point |
| 3rd Party Tracking Accepted | yes | yes | yes | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Data point |
| Sound Allowed | Yes, on click | Yes, on click | Yes, on click | N/A | N/A | Data point |
| Video Allowed | See Notes | Yes, on click | Yes, on click | N/A | N/A | Data point |
| Notes |
CTA: Include a "(X) close"
button at the top right of the
panel
970x90 leave-behind: include applicable branding. Format: .gif or .jpg. Video: Panel should be designed with an area reserved for video. Must have coding for player controls (minimum of stop/play, mute/unmute). Video files cannot be third-party served. For more information, including style guides please visit : www.iab.net/risingstars |
Cannot expand on Homepage or
Leaderboard. (For Video Enabled
300x250s: Minimum required
controls = Play, Pause, Mute
(volume control to zero (0)
output may be included instead
of or in addition to Mute control).
Audio must be user initiated (on click: mute/ un-mute); default state is muted.) |
Cannot
expand on
Leaderboard.
Must provide backup .gif/ .jpg along with any swf/html 5 creative |
Expandable
Ads Should
be HTML5.
Please see list of certified vendors for Mobile Rich Media. |
Expandable
Ads Should
be HTML5.
Please see list of certified vendors for Mobile Rich Media. |
Data point |